Manage Social Media

Use NoimosAI to publish your expertise, proven results, and approach consistently, building awareness and generating qualified inquiries.

Use NoimosAI to turn your expertise, client results, and delivery approach into useful posts, images, and videos for prospective clients. After publishing, measure not only engagement but also visits to service pages and resulting inquiries.

Use this four-step workflow:

1. Choose social media platforms and define your content strategy
2. Plan posts based on your expertise and client results
3. Create and publish social media content
4. Improve based on performance

Start with Understand social media fundamentals, then follow Manage social media with NoimosAI for the complete workflow.

Understand social media fundamentals

Social media lets you share expertise with prospective clients before they begin looking for a provider. It also gives clients who are actively evaluating providers evidence of your work quality, approach, and results. Choose platforms based on where your target clients look for information and which formats you can produce consistently.

1. Choose social media platforms and define your content strategy

Do not start on every social media platform at once. Prioritize platforms based on where your target customers get information, the formats that best convey your expertise, and the assets you can produce.

Social media platform	Main characteristics and formats	Uses for client and professional services
X	Real-time text, images, video	Short insights, industry changes, articles, events, production process
Facebook	Pages, images, video, links, communities	Case studies, local activities, events, long-term relationship building
Instagram	Images, multi-photo posts, Reels, Stories	Work samples, before-and-after, step-by-step, team members, behind the scenes
Threads	Conversation-driven, text-focused topics	Short advice, ways of working, article summaries, conversations
TikTok	Short-form video discovered via recommendations	Short explanations, process demos, common misconceptions, improvement examples
YouTube	Videos and Shorts discoverable via search and recommendations	In-depth explanations, seminars, case studies, workflows, Q&A
Pinterest	Pins for searching and saving images and videos	Work examples, designs, checklists, procedures, reference materials
LinkedIn (Personal)	Posts, video, and documents focused on work and expertise	Professional opinions, research, case studies, staff experience, events
Mastodon	Public conversations organized by interest-based communities	Technical insights, open source, conversations with specialist communities
Bluesky	Real-time, text-centered public conversations	Short insights, articles, industry perspectives, conversations among staff

For your content strategy, decide who you are targeting, which problems you’re addressing, what expertise you will communicate, and which pages or consultation options you will direct people to.

2. Plan posts from expertise and client results

Plan posts not only about external topics but also based on your actual services and work.

• Questions and answers you repeatedly receive from clients
• Conditions, preparations, and how to choose that clients should know before requesting work
• Challenges encountered, actions taken, and outcomes in past projects and case studies
• Deliverables, research, templates, and checklists that can be published
• How support is carried out, decisions that maintain quality, and the expertise of team members
• New services, scope of coverage, articles, and events

Confirm publication permission for client information, deliverables, screens, and metrics. Do not use materials if clients can still be identified even after anonymization.

When creating multiple post ideas from a single case, don’t just repeat the results; answer different questions such as the pre-engagement decisions, the steps you took, policy changes made along the way, and preparations the client needed to make. If you cannot publish a case, use decision criteria common to multiple projects or generalized procedures.

3. Create and publish social media content

Set one objective per theme and create content tailored to each social media platform’s format. Open by stating the target customer’s problem or the outcome they can expect, then follow with concrete examples or step-by-step instructions. Close by directing readers to the next action, such as an article, case study, service, or consultation.

Before publishing AI-generated content, verify professional accuracy, any customer-specific information, compliance with qualifications and regulations, and the usage terms for images and audio.

When adapting the same campaign across multiple social media platforms, do not simply copy the same copy verbatim. For short-form platforms, focus on a single decision point and a concrete example; for image-focused platforms, visualize deliverables and processes; for video, state the target customer and the expected outcome at the start. Deliver one piece of expert knowledge in the post, then guide those who need more decision-making material to an article, case study, or service page.

4. Improve based on performance

Identify high-performing posts within each social media platform and compare their themes, formats, openings, concrete examples, and calls to action. Do not directly compare engagement rates that are defined differently across platforms.

Goal of the post	Primary outcomes to check
Showcase expertise	Reach, views, saves, shares, profile visits
Encourage deeper research	Clicks to articles, case studies, or service pages
Drive inquiries	CTAs, contact submissions, meeting bookings
Reach existing customers	Views of updates, questions, interest in related services

Interpret these metrics in sequence. If a post is seen but not saved or shared, revisit whether the expertise is concrete and useful to the target client. If people read or save it but do not visit the profile or service page, make the next action more relevant to the post. If visits increase without qualified inquiries, review the destination page’s audience, scope, evidence, and consultation details.

Social media apps you can connect

NoimosAI connects to the social media platforms you use for composing, publishing, and analyzing posts. Connect only the social media platforms you will use.

X: Use for planning, publishing, and analyzing posts, published conversations, reactions, and account performance.

Facebook: Use for publishing and analyzing Facebook Page posts, comments, and Page performance.

Instagram: Use for creating, publishing, and analyzing posts, images, videos, comments, and account performance.

Threads: Use for planning, publishing, and analyzing posts, published conversations, and reactions.

TikTok: Use for creating, publishing, and analyzing videos, comments, and account performance.

YouTube: Use for planning, preparing for publishing, and analyzing videos, Shorts, comments, and channel performance.

Pinterest: Use for creating, publishing, and analyzing Pins, saves, and clicks performance.

LinkedIn (Personal): Use personal profile posts and performance for publishing and analyzing professional content.

Mastodon: Use for publishing and analyzing posts and reactions for community audiences.

Bluesky: Use for planning, publishing, and analyzing posts, published conversations, and reactions.

Google Analytics: Use to check website visits from social media platforms and how they progress toward inquiries or contact conversions.

NoimosAI recommends an Instagram login that does not require a Facebook Page or permission settings. Only connect an Instagram Business account linked to a Facebook Page via Facebook if you need hashtag searches, fetching data from other professional accounts, or product-tagged posts. Check connection requirements and feature differences at Instagram.

Manage social media with NoimosAI

Decide your content strategy, create and publish content based on real expertise and client results, and improve results.

For instructions on entering a prompt in chat, see Enter your own prompt.

To create an agent from a prompt, see Create an agent from chat. To configure an agent manually, see Create an agent from scratch.

1. Choose social media platforms and define your content strategy

First, enter into the chat your target customers, area of expertise, achievements you can publish, and the content you can consistently provide. Have NoimosAI compare the characteristics and required formats of each social media platform, and decide which platforms to prioritize, your posting themes, and the next actions you want posts to prompt.

Prompt for chat

Create a social media strategy for [service]. The target clients are [industry, company size, and role] and face [challenges]. Our area of expertise is [expertise], and the client results we can publish are [approved case studies or outcomes].

Based on where the target customers get information, the formats that suit them, and the materials we can consistently produce, choose priority social media platforms and organize: themes to post about, post formats, paths to articles/achievements/services/consultations, and metrics to monitor.

From the suggestions, confirm alignment with the target customers and whether production can be maintained, then decide the priority social media platforms and themes.

2. Plan posts based on expertise and client results

Enter publishable questions, case studies, articles, research, events, and other materials, and create a one-month content plan.

Using the information you provide, NoimosAI identifies the expertise to communicate, suitable platforms and formats, facts available for publication, and the path to a consultation. It should not invent client information or results; choose only plans supported by evidence you can publish.

Prompt for chat

For [target customers], create a one-month content calendar of posts based on [customer questions, case studies, articles, research, events].

For each idea, indicate the objective, the expert knowledge to be conveyed, facts/materials to use, the suitable social media platforms and format(s), a lead-in key point, and the call-to-action directing to articles, case studies, services, or consultations. Use only the customer information and outcomes that are provided and permitted for publication.

Select ideas based on alignment with the target customers, whether you can add your company’s expertise, and whether there are publishable facts or materials available. If you can’t use case examples, do not invent content; instead replace them with generalizable decision criteria or procedures.

Analyze reference posts or videos

If you have content you want to use as a reference, enter the URL or file into the chat. Break down the reasons it attracted engagement and create new concepts using elements that can be applied to your target customers and expertise.

Prompt for chat

Analyze the [post or video URL, or attached file] from [social media platform].

Analyze the target audience, opening hook, theme, structure, concrete examples, visual treatment, and elements that encouraged comments or shares. Without copying the wording or structure, create three original post concepts that communicate [your company's expertise] to [target clients]. For each concept, identify the public facts it will use and a relevant path to an article, case study, service page, or consultation.

Check whether the new idea is too similar to the original post’s expression or structure and whether you can add your company’s facts and experience before adopting it.

Check public customer feedback as needed

If there are a significant number of public mentions of your company or service name, use social listening. If mentions are few, skip this setting and base ideas on frequently asked customer questions and existing content.

Agent setup

Trigger: Schedule / Daily

Instructions:

Collect and analyze public mentions over the past 24 hours of [company name, service name, related keywords] on YouTube, X, and the web.

Classify the feedback as questions, requests, complaints, misunderstandings, or positive comments. Recommend what to address in replies, what to explain in future posts, and what to update on service pages or in the FAQ.

Do not include private consultations or personal information.

3. Create and publish social media content

Turn your chosen campaign into finished content for the connected social media platforms.

Specify the target customers’ problems and the expertise you want to communicate, and generate the post copy, image or video layout, alt text, and calls to action linking to articles, case studies, services, or contact options.

Prompt for chat

Create publish-ready content for [campaign] on [social media platform]. Open with the prospective client's problem or the outcome they want, then explain [expertise, case study, or process] with concrete details. Include the post copy, the structure of any required images or videos, alt text, and calls to action for [articles, case studies, services, or a consultation].

Confirm professional accuracy and publication permission, then publish or schedule on the connected social media platform.

Before publishing, check qualifications, applicable laws and regulations, contract terms, how outcomes are presented, client information, and the rights for images, video, and audio. After publishing or scheduling, open the post on the platform and verify that line breaks, links, image aspect ratios, captions, and alt text display correctly.

4. Improve based on performance

After publishing, compare each month the high-performing posts and the posts that need improvement across social media platforms. Analyze differences in theme, format, opening, concrete examples, and calls to action, and create an agent that proposes campaigns to continue next month, campaigns to revise, and campaigns to stop.

Agent setup

Trigger: Schedule / Monthly

Instructions:

Analyze social media posts from the past month by platform. Within each platform, identify posts with high reach, views, saves, shares, profile visits, and website clicks, and organize commonalities in themes, formats, openings, concrete examples, and CTAs. Based on the results, create themes to continue, improve, or stop for the next month, and develop new post ideas.

Integrations: Social media platforms to analyze

Check not only reactions but also visits to service/portfolio pages and inquiries. If high engagement leads to more irrelevant inquiries, adjust target customers, scope of service, and CTAs.

For next month’s plan, don’t just repeat the highest-performing formats; also include services that lack sufficient explanation, conditions customers can’t judge before inquiring, and frequently asked questions. Map the elements you will change to the metrics you will check so you can determine in the next analysis whether things improved.

Related pages

• Research competitors
• Build or improve a website
• Improve inquiry conversion